How I Helped Lightning Labels Boost Organic Search Traffic by 31% & Sales Revenue by 19%

01 — The Challenge

The brand identity lacked consistency — messaging, visuals, and tone were all over the place.

The website was outdated, slow, and hard to navigate. It needed a complete redesign, a new platform, and better SEO to improve user experience and conversions.

Organic search traffic had stalled due to slow site speed, duplicate content issues, and a limited keyword strategy.

The company was spending more than $500K per year on Google Ads. ROI was decent, but wasting money on underperforming campaigns.

02 — What I Did

• Led a complete rebrand that gave Lightning Labels a stronger identity, clear, customer-centric, messaging, and a fresh look that reflected its position as a leader in the label and packaging industry.

• Redesigned and replatformed the website to improve usability, optimize site architecture, and create a smoother, more intuitive customer experience.

• Boosted site speed, cutting blog load time by 80% and overall website load time by 50%. As a result, pages loaded faster, improving the customer experience and bounce rates dropped.

• Revamped the SEO strategy, fixing technical issues, resolving duplicate content problems, and expanding the keyword strategy to drive more qualified organic traffic.

• Launched the Label & Packaging News Center, a content hub designed to attract search traffic and establish the company as a thought leader.

• Optimized PPC campaigns, refining targeting, ad copy, and bidding strategies to improve ROI.

03 — The Results

• Sales revenue increased by 19% following the rebrand, website overhaul, and SEO improvements.

• Organic search traffic grew by 31%, bringing in more qualified leads.

• Blog page load time improved by 80%; overall site load time improved by 50%, reducing bounce rates and improving conversions.

• PPC ROI significantly improved, making the $500K ad budget more effective.

• Website conversions increased thanks to a better user experience, clear calls to action, and improved navigation.

03 — Key Takeaways

• A strong brand identity is key to beating the competition. Lightning Labels was already an industry leader, but refining its brand voice, messaging, and design strengthened its position and kept it ahead of competitors.

• Optimizing copy for conversions works. I used customer research data to create clear messaging that resonated with, engaged, and persuaded website visitors to take action.

• SEO and content fuel organic growth. Fixing technical SEO issues, refining the keyword strategy, and creating high-value content increased search traffic and attracted more qualified leads.

• Website performance impacts revenue. Faster load times, improved navigation, and better UX led to higher conversions and lower bounce rates.

• Smarter marketing maximizes results. Refining the PPC strategy eliminated wasted spend, improved ROI, and made every ad dollar work harder.